Brand Manager - Nostalgic Candy Brands | $45,000 - $60,000/year | Full-Time
Join Our Team at Iconic Candy! Are you ready to turn nostalgia into a brand experience? If you have a passion for candy, creativity, and the power to revive childhood memories, we want you on our team!
Location: Holmdel, New Jersey
Company: Iconic Candy
Who We Are:
Iconic Candy is a family-owned business dedicated to bringing back the most beloved childhood candy brands. We’re on a mission to bring smiles, one sweet treat at a time, and we’re currently launching iconic 90s favorites like Bubble Jug, Squeeze Pop, Ouch! Bubble Gum, and Retro Sours. We’re also expanding into exciting new formats and flavors, and we need a Brand Manager who can take our brands to the next level!
What You’ll Do:
We’re searching for a creative, organized, and results-driven Brand Manager with a love for social media and storytelling. You’ll play a pivotal role in shaping our brand identity, connecting with our audience, and driving our nostalgic candy brands into the spotlight.
Key Responsibilities:
1. Asset / Content Creation
Develop and execute content strategies that capture the essence of our nostalgic brands using Canva & Adobe Illustrator.
Create engaging content across platforms (Instagram, TikTok, Facebook, X, and more) including static posts, reels, carousels, and videos.
Document and share behind-the-scenes office activities, product unboxings, taste tests, events, and more to build our brand narrative.
Innovate and adapt to the latest social media trends, challenges, and holiday-specific ideas to keep our content fresh and engaging.
2. Brand Management
Dive deep into the history and story behind each revived brand, becoming the true ambassador for our products.
Monitor social media platforms, forums, and communities to understand and respond to what people are saying about our brands.
Be proactive in engaging with our audience, fostering an active and positive community around our products.
Manage influencer partnerships, identify new opportunities, and maintain relationships to enhance our brand reach.
Prepare and send out mailer and PR boxes, crafting unique experiences for influencers, celebrities, and press contacts.
Collaborate with our social media company and PR team to strategize and implement brand campaigns.
3. Project Coordination & Management
Brainstorm and execute new ideas that align with each brand’s identity, pushing the boundaries of how we engage with our audience.
Oversee email marketing efforts to create newsletters and promotional emails, ensuring consistent engagement with our followers.
Assist in the planning and execution of trade shows, representing our company and products with enthusiasm.
Who You Are:
A creative mind with a keen interest in branding and social media.
Proficient with Canva and Adobe Illustrator; a portfolio showcasing your work is a big plus!
Passionate about the candy industry and trends in branding, marketing, and social media.
Experienced in influencer marketing and brand partnerships, with an understanding of the latest trends.
Extremely organized with a proactive mindset – you don’t wait for things to happen, you make them happen!
Familiarity with Shopify is a big bonus, as we continue to expand our e-commerce presence.
Bachelor’s degree in Marketing, Business, or a related field is helpful but not mandatory.
Why Join Us?
Be Part of a Legacy: Help revive and grow some of the most beloved candy brands of the past.
Growth Opportunities: We’re a small team, which means there’s plenty of room for growth and opportunities to wear many hats.
Creativity Welcome: Your ideas matter here, and we encourage you to innovate and think outside the box.
Dynamic Environment: Work in a fun and exciting environment where every day brings new challenges and opportunities
Candy Perks: Of course, working at a candy company means access to plenty of sweet treats!
Compensation:
Competitive salary range: $45,000 - $60,000 per year (based on experience)
Additional benefits include paid time off, bonus and opportunities for career growth
How to Apply:
If you're ready to bring nostalgia to life and have the skills to make it happen, we'd love to hear from you! Email your resume, cover letter, and a portfolio (if available) with the subject line: "Brand Manager Application - [Your Name]." Please also include geographical location of where you will be commuting from.
